Living Vicariously: Why Sports Sell

Living Vicariously: Why Sports Sell

Postby Samr on Sat Jan 01, 2005 12:46 pm

<!--EZCODE BOLD START--><strong>by Samr</strong><!--EZCODE BOLD END--><br>
SpursCentral.com<br>
January 1, 2004<br>
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Two hard dribbles, a backspin of the ball to simulate a pass. Taylor catches the ball around the top of his driveway key and begins his drive to the hoop, swerving around invisible opponents. He counts to himself: "3....2...." Taylor stops a few feet shy if the basket and a little to the right. "....1...." Taylor cocks his wrist, fades back, and lets it fly. "...BBZZZ!!!" He watches helplessly as the ball bounces around the rim, glancing off the backboard, and drops perfectly in. "He shoots! He scores!!! The Chicago Bulls have won the championship!!!!"<br>
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Taylor is one of thousands of young basketball fans who, realizing that their goal of playing for the home town team is aiming just a bit too high, reenact the closing seconds of a game time and time again on driveways, blacktops, playgrounds, and gyms all across the country. The feeling of winning the game, even if it is played on a mental screen only you can see, is empowering. Thanks to modern technology, such as television, radio, and the internet, one no longer has to use his imagination quite as much in the closing seconds. Turning to the local station to watch your team play, or tuning into ESPN to follow their game of the week creates just as much excitement, as many emotional highs and lows, as kids such as Taylor would ever experience playing their level of competitive basketball.<br>
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But the question still remains, why do we follow sports? Why to we, as a people, devote so much time, effort, and money into something that, ultimately, gives us no tangible rewards? Why do we go running for autographs of our favorite athlete? Why do claim the team as a part of us, and use the term “we” when referring to the team? And why do we, the true fans, live and die with our team?<br>
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The first aspect of this complicated answer lies somewhere in our basic psyche. Everyone craves to be something more than what they are. When you are a kid, you want to be bigger. When you are a teenager, you want to be free of your parents. When you are an adult, you want to be a kid again. No one becomes truly satisfied with what or who they are. To compensate for this, they adopt a personality. They adopt a lifestyle and claim it as their own.<br>
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Parents will often live vicariously through their kids-- buying them all the sporting equipment they need, going to all their games, and, often times, over-doing it. They know they can’t be what their kids are. They want to be younger; they want to have the potential to be great. They want to have the relative freedom that their kids have, and they want to be obligated to having fun. <br>
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The same can be said of fans. For the average, middle aged, slightly balding Joe sitting on his couch watching an NBA game, he has no hopes of ever playing professional basketball. But he yearns for what he isn’t. He yearns for that kind of lifestyle. He craves being able to have anything he wants, only being tied to a game he loves. Watching Lebron James come out of high school and into a lucrative shoe contract, then an NBA career gave hope to young people across the nation. It showed them that such a large leap was possible, and that such a lifestyle was attainable. While what Lebron did was nothing short of a miracle, and not a path that others should bank on following, it did give hope, and it brought fantasy life of the NBA down to a much more real level. <br>
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The second aspect is that of ownership and pride. I will often catch myself saying that “If the Spurs can force the Suns to play their tempo, we will win.” After Derek Fisher’s (in)famous .4 second shot, I walked out of the arena to watch a Spurs and Lakers fan get into a fist fight over the game. The cops were immediately summoned, but everyone watching the fight would have loved for the chance to beat that Lakers fan to the ground. The hatred I still harbor for Derek Fisher is as powerful as it is real. It is also not that uncommon. Red Sox fans would have liked to get a piece, any piece of Bill Buckner. And no one can blame them. The theory behind Buckner’s missed catch and the related curse on the team is just as unrealistic as the conspiracy theory on Derek Fisher’s shot. But Boston fans will swear by it, just as I will swear by the conspiracy behind Fisher. <br>
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The reality of the situation goes back to pride. Everyone wants something to take pride in. There are few greater feelings in the world than being able to say “I am better than you” and have it be undisputed. The final score of a game is solid, and eventually historical proof that, on the given night, one team is indisputably better than the other. People follow a team so that they can experience the emotional highs that go along with winning. So that they can say that they are better than some other populace. To claim ownership of something only ups the ante. Fans risk the pains of losing so that they may be able to experience the joys of winning. They plan their days around games, the cancel family events to attend ones in person, and they follow whatever superstitions they deem necessary to guarantee their team a victory. They, the fans, feel that they’ve earned every right to claim a piece of the team as their own. They’ve dedicated just as much time following them as the players have dedicated to winning.<br>
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The third, and final, aspect is that of drama. Everyone loves a good sitcom. Everyone wants to be entertained. Watching a racecar crash, watching destruction, is one of the most primal forms of entertainment. Watching a train wreck is sad, but it is also strangely appealing. Mark Cuban was right on target when he said that Kobe’s court case would be good for the NBA. Although it was not his place, being an NBA owner, to say such a thing, it was very truthful. Watching the breakup of the Lakers brings in fans. For those fans who are loosely following basketball, and are sitting on the fence about investing the before mentioned time, effort, and money into it, is draws them in. Without the sexual assault case, there wouldn’t be as large an audience or quite as big a market for the L.A. games. Without the breakup of the Lakers dynasty, there would be no national audience interested in the Lakers/Heat games. Without the Malice at the Palace (brawl in Detroit), the Pistons/Pacers rivalry would not have been as heated, nor nearly as watched. And without the last two circumstances listed, Christmas day would have been nothing more than Christmas. Fans love a train wreck. They love drama. And they love watching a good guy fight a bad guy.<br>
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What professional sports bring to society cannot be measured. The love for them cannot even be clearly defined. What is clear, however, is that they are a multi billion dollar industry. There is no solid reason for this. There is no one correct theory. But as for me, well, I’m just doing my best to point a finger in the general direction. <br>
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**newest entry: <!--EZCODE BOLD START--><strong>The Wiser of the Three</strong><!--EZCODE BOLD END--> -on corporate catchphrases**<br>
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Living Vicariously: Why Sports Sell

Postby Samr on Sat Jan 01, 2005 1:48 pm

...or maybe I just completely missed the mark with this one.<br>
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Either way, I had written this a few days ago. Figured I'd start off the new year with a post not making fun of Malik, Horry, or Brian Cook <!--EZCODE EMOTICON START :wink --><img src=http://www.sahoops.net/smilies/winksmile.gif ALT=":wink"><!--EZCODE EMOTICON END--> <p>+++++++++++++++++++++++<br>
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<!--EZCODE LINK START--><a href="http://donttakemeseriously.blogspot.com/">Don't Take Me Seriously: The Samr Blog</a><!--EZCODE LINK END--><br>
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**newest entry: <!--EZCODE BOLD START--><strong>The Wiser of the Three</strong><!--EZCODE BOLD END--> -on corporate catchphrases**<br>
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Living Vicariously: Why Sports Sell

Postby Ginofan on Sat Jan 01, 2005 2:09 pm

Wow Sam, nice article! I like the part about the pride thing. You guys all know how I was after that game 5...inconsolable comes to mind lol. I remember seeing the fights as well (even after games 1 & 2 people were fighting!)...I just stared knowing full well I should be walking to meet the rest of my family (I had a single seat at the very top of the SBC).<br>
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It's funny how we let this GAME dictate our feelings, but I don't think I would trade the love I have for that silly game for anything right now.<br>
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Again great article! I'll have it up on the front page sometime today <!--EZCODE EMOTICON START :) --><img src=http://www.sahoops.net/smilies/smile.gif ALT=":)"><!--EZCODE EMOTICON END--> <p><!--EZCODE CENTER START--><div style="text-align:center"> <!--EZCODE UNDERLINE START--><span style="text-decoration:underline"><!--EZCODE BOLD START--><strong><!--EZCODE LINK START--><a href="http://www.nba.com/allstar2005/asb/eng/ballot.html" target="top">VOTE GINOBILI 4 ALL-STAR 2005</a><!--EZCODE LINK END--></strong><!--EZCODE BOLD END--></span><!--EZCODE UNDERLINE END--><br>
<!--EZCODE FONT START--><span style="font-size:xx-small;"> <!--EZCODE LINK START--><a href="http://www.supergino.com" target="top">SuperGino.com - My Ginobili Fansite</a><!--EZCODE LINK END--></span><!--EZCODE FONT END--> <br>
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Living Vicariously: Why Sports Sell

Postby SAmikeyp on Sat Jan 01, 2005 3:34 pm

The young brother has hit the nail on the head with this one. I also totally get your feelings Mandy after Game 5. I shared them. As someone who grew up with the Spurs (the franchise has been here since 74, I have been here since 70 <!--EZCODE EMOTICON START :) --><img src=http://www.sahoops.net/smilies/smile.gif ALT=":)"><!--EZCODE EMOTICON END--> ) Heartache after a lot of promise was the norm for a long, long time. The Spurs were what the Mavericks, and this year Phoenix is taking shots for...regular season success. San Antonio has almost always been a good regular season team, but faltered in the playoffs. Spurs fans have always been in a unique position because the Spurs are the only game in town. We seem to take wins and losses more seriously. It was that pride and drama Sam spoke of that kept us going. We fans knew that "this year, its different." until 1999...it wasn't. Well done. <p><!--EZCODE ITALIC START--><em>We few, we band of brothers. For he today that sheds his blood with me shall be my brother.</em><!--EZCODE ITALIC END--></p><i></i>
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Living Vicariously: Why Sports Sell

Postby Blondie on Sun Jan 02, 2005 1:16 am

I love the emotion and human interest angle that SAM brings to his writing! It is so much better than most NBA articles that just regurgitate information one could read anywhere on the internet and then claim it to be insider info........... <p><!--EZCODE CENTER START--><div style="text-align:center"><!--EZCODE IMAGE START--><img src="http://www.sahoops.net/jackie/blondie4spursbanner.jpg" style="border:0;"/><!--EZCODE IMAGE END--></div><!--EZCODE CENTER END--></p><i></i>
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Living Vicariously: Why Sports Sell

Postby Jersey12 on Sun Jan 02, 2005 8:13 pm

I haven't really thought about this one yet, but I do not fully agree. While I think there is a certain amount of idol worship that involves children and lost hopes in adults, there are many other reasons behind fan interest.<br>
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There is a sense of local pride. I don't root for L.A. because I don't live in L.A. I root for the teams that are in my area. They represent my area. The more they win, the more face time they get on national television leading to more positive information about my area. <br>
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Another unmentioned reason is gambling. The NFL isn't the number 1 sport because it is incredibly unique or fun. It is number 1 because people gamble on the outcome. <br>
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I will also add in the idea of bonding. Father/son activities that don't involve the father living vicariously through his son. <br>
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I liked that you mentioned drama, because I believe that is the top reason most people watch sports. It is the "male" reality show. To watch David overcome Goliath. To watch an individual perform an athletic activity to overcome obscene obstacles to triumph. <p></p><i></i>
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Living Vicariously: Why Sports Sell

Postby SAmikeyp on Sun Jan 02, 2005 9:08 pm

While gambling is a big factor, I disagree as to why the NFL is the most popular. It is, IMO, the most TV friendly game and therefore appeals to the masses...most of which cannot afford to take their families to see a game live. <p><!--EZCODE ITALIC START--><em>We few, we band of brothers. For he today that sheds his blood with me shall be my brother.</em><!--EZCODE ITALIC END--></p><i></i>
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Living Vicariously: Why Sports Sell

Postby Silver Spurz on Sun Jan 02, 2005 10:19 pm

"Watching Lebron James come out of high school and into a lucrative shoe contract, then an NBA career gave hope to young people across the nation. It showed them that such a large leap was possible, and that such a lifestyle was attainable."<br>
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Lost hope maybe. LeBron is pure talent and skill. I think the majority of people and fans knew this already. Having 30 million kids dreaming of only the NBA while produce a lot of sad crackheads selling drugs on the streets here in 10 years when they fail.<br>
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I'd want the NBA to be a stepping stone, or be a piece to my success if I was younger idolizing players and such. I'd rather cure cancer, not play some game and be overpaid for it. And if our kids are dreaming of that what does that tell the rest of us? We should be teaching kids to reach higher than a bad attitude and a basketball. Unless one of them happens to have that certain talent. Otherwize let's push being a doctor, or anything with respect to saving lives and making a real difference in todays world. DRob displayed this stuff very well, and people aren't like that anymore. The NBA does give hope to people, hopefully to become something better than a b**** millionaire.<br>
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Lol, everything else was good readin'. I just felt like picking at that one part. <p><!--EZCODE IMAGE START--><img src="http://www.msnbc.com/modules/famulus/spt/images/NBA/24.gif" style="border:0;"/><!--EZCODE IMAGE END--></p><i>Edited by: <A HREF=http://p204.ezboard.com/bsanantoniospurs62937.showUserPublicProfile?gid=silverspurz>Silver Spurz</A> at: 1/2/05 9:24 pm<br></i>
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Re: Living Vicariously: Why Sports Sell

Postby Speedy on Mon Jan 03, 2005 1:04 am

Nice article Samr. <p></p><i>Edited by: <A HREF=http://p204.ezboard.com/bsanantoniospurs62937.showUserPublicProfile?gid=speedy@sanantoniospurs62937>Speedy</A>  <IMG HEIGHT=10 WIDTH=10 SRC="http://www.sahoophttp://www.sahoops.net/avatars/Av ... raid21.gif" BORDER=0> at: 1/3/05 12:05 am<br></i>
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